What are the basics of a website? Your home page copy is usually what the visitor first sees, starting with your headlines and page design elements. You only have a few seconds to grab their attention, and get them to explore further. Every word is important, with the power to sustain interest.
You need content that beings people back to your site. If your product, service or talent is something they want or need, the copywriter has the power to lengthen their attention span. More importantly, it will bring them back repeatedly. Now you have a relationship.