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Big Pharm Cranks Up TV Ads to Bypass Doctors

Choosing your medication: Who do you trust? I still watch the traditional television networks where they include advertising in the programming. Not only do they include commercials, but they claim a huge chunk of an hour-long program. I understand that there are between 15 and 20 minutes of advertising in a typical television hour. You can calculate the percentage on that, but you no longer need to rush to the kitchen to grab that snack during a [...]

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By |2021-08-05T01:46:37+00:00August 5, 2021|Advertising, Commercials, Prescription Drugs, Public Health, Television|

Finishing Off Some Familiar Slogans and Jingles

As a member of the jingle generation, I have all kinds of stuff cluttering my mind. Blame it on TV commercials— the most pervasive purveyor of advertising slogans. I have written before about the many still stuck in my aging brain, and there are generations of us still suffering from this crippling mental impairment. Why do I still need to remember that a Big Mac is comprised of “two all-beef patties, special sauce, lettuce, cheese, pickles, onions on a [...]

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By |2015-07-28T14:39:38+00:00July 28, 2015|Advertising, Baby Boomers, Brand development, Humor, Marketing, Television|
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