Advertising – Professional Copywriter | Wyalusing, PA Bradford County

You Poop, Girl, and Freshen That Whiffy Butt!

This may be the year of redefining Democracy in these United States, notably the approaching midterm elections and continuing anger and unrest in a. divided nation. Cracks about butts and bottom-half drafts invade prime-time TV ads.GoGraph.com Art This is not about that. I’m seeing something else breaking in the winds of change with the prime-time television advent of pooping women, smelly crotches and whiffy butts. It is being called, among other things, a shift in advertising to [...]

By Wes Skillings|2022-10-26T11:54:51+00:00October 26, 2022|Advertising, Black Americans, Commercials, Language, Women, Words|

Capping Some Classic Ad Slogans and Jingles

Camels were cool in the old days and reportedly the favorite bad habit of doctors who would walk a mile for one. As a member of the jingle generation, I have all kinds of stuff cluttering my mind. Blame it on TV commercials— the most pervasive purveyor of advertising slogans and jingles. I had a good time with this subject a few years back, and some bear repeating— along with a few others in this updated version. [...]

By Wes Skillings|2022-08-19T02:21:04+00:00August 19, 2022|Advertising, Brand development, Commercials, Jingles, Marketing, Pop Culture, Radio, Uncategorized|

Speedy Alka-Seltzer: Gone with Nary a Fizz

Plop, plop, no fizz! Here’s what you do. You walk up to somebody and ask, “Whatever happened to the Doublemint Twins?” If the response is, “The who?” you know you are significantly older than the other person or the latter has the memory of a sponge. And it doesn’t have to be the Doublemint Twins. You could also ask about Speedy Alka-Seltzer or Bucky Beaver. Bucky Beaver? You say you’re old too, and that name doesn’t ring [...]

By Wes Skillings|2022-04-11T01:22:50+00:00April 11, 2022|Advertising, Commercials, Racism, Television|

As Malls Die Out, Who Will Want to Leave Home?

The dollars walked away from the downtowns first, and now they’re leaving the malls. I was in a mall the other day, and even though it was after Black Friday and prime Christmas shopping season, it was far from crowded or what you might call bustling. It was a leisurely experience in many ways, but also sobering as we noted the growing number of empty stores. Among the things I used to dread about Christmas shopping were [...]

By Wes Skillings|2022-01-24T09:09:31+00:00December 9, 2021|Advertising, Christmas, Community Spirit, Malls, Shopping|

Facebook, Joe Camel and Mr. Mucus

Joe Camel: From cool to out in the cold. Washington legislators can’t agree on much of anything anymore when it means crossing party lines, but they do seem to find common ground on one thing. That’s right, something has to be done about Facebook. A Senate Subcommittee heard testimony this week from a Facebook insider who was part of a “misinformation team” intent on stealing the hearts and minds of our youth — and, undoubtedly, a whole [...]

By Wes Skillings|2022-01-24T09:09:38+00:00October 6, 2021|Advertising, Cartoons, Children, Facebook, Humor, Pop Culture, Smoking, Social Media|

Big Pharm Cranks Up TV Ads to Bypass Doctors

Choosing your medication: Who do you trust? I still watch the traditional television networks where they include advertising in the programming. Not only do they include commercials, but they claim a huge chunk of an hour-long program. I understand that there are between 15 and 20 minutes of advertising in a typical television hour. You can calculate the percentage on that, but you no longer need to rush to the kitchen to grab that snack during a [...]

By Wes Skillings|2022-01-24T09:09:45+00:00August 5, 2021|Advertising, Commercials, Prescription Drugs, Public Health, Television|

Why No News Isn’t Necessarily Good News

Casualty list of America’s daily and weekly newspapers grows. What’s the news across the nation? According to one highly informed source, the country is becoming an “expanding news desert.” It’s hard to believe when you can access breaking news any time of day, whether via cable news channels or internet websites. Not only can you get your news, but you can choose your kind of news, customized to fit your personal needs, beliefs and desires. And, as [...]

By Wes Skillings|2022-01-24T09:09:53+00:00March 24, 2021|Advertising, COVID-19, Current Events, Democracy, Journalism and Writing, Newspapers, Uncategorized|

Boomer Slogans and Catch Phrases Live on

Boomers killed America’s love affair with smoking before it killed more of us. Skill Note: Most of following was written in July of 2015 as a newspaper column several years after retiring from 39 years as a reporter and editor for three different newspapers. Aside from several edits, addendums and asides, it remains the same. I know the range of age for retired people grows wider and wider with each passing year. For starters, people retire a [...]

By Wes Skillings|2022-01-24T09:09:56+00:00November 25, 2020|Advertising, Baby Boomers, Broadcast Journalism, Health, Marketing, Smoking, Uncategorized|

Another Invisible Threat Complicating Our Lives

How much plastic are you ingesting? I’ve been doing a lot of research the past couple of weeks on quackery and consumer scams, mainly because there has been such a tremendous increase of such chicanery and it is keeping state attorneys general busy across the country. This outbreak has been triggered by the pandemic that as already changed our lives and will recast our future as a country and, sadly I think, hastening our exit from the [...]

By Wes Skillings|2022-01-24T09:10:00+00:00May 6, 2020|Advertising, Coronavirus, Current Events, Health, Marketing, Nutrition, Plastic, Public Health, Recycling, Technology|

Finishing Off Some Familiar Slogans and Jingles

As a member of the jingle generation, I have all kinds of stuff cluttering my mind. Blame it on TV commercials— the most pervasive purveyor of advertising slogans. I have written before about the many still stuck in my aging brain, and there are generations of us still suffering from this crippling mental impairment. Why do I still need to remember that a Big Mac is comprised of “two all-beef patties, special sauce, lettuce, cheese, pickles, onions on a [...]

By Jeremy21|2022-01-24T09:10:40+00:00July 28, 2015|Advertising, Baby Boomers, Brand development, Humor, Marketing, Television|