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Big Pharm Cranks Up TV Ads to Bypass Doctors

Choosing your medication: Who do you trust? I still watch the traditional television networks where they include advertising in the programming. Not only do they include commercials, but they claim a huge chunk of an hour-long program. I understand that there are between 15 and 20 minutes of advertising in a typical television hour. You can calculate the percentage on that, but you no longer need to rush to the kitchen to grab that snack during a [...]

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By |2021-08-05T01:46:37+00:00August 5, 2021|Advertising, Commercials, Prescription Drugs, Public Health, Television|

Why No News Isn’t Necessarily Good News

Casualty list of America’s daily and weekly newspapers grows. What’s the news across the nation? According to one highly informed source, the country is becoming an “expanding news desert.” It’s hard to believe when you can access breaking news any time of day, whether via cable news channels or internet websites. Not only can you get your news, but you can choose your kind of news, customized to fit your personal needs, beliefs and desires. And, as [...]

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Boomer Slogans and Catch Phrases Live on

Boomers killed America’s love affair with smoking before it killed more of us. Skill Note: Most of  following was written in July of 2015 as a newspaper column several years after retiring from 39 years as a reporter and editor for three different newspapers. Aside from several edits, addendums and asides, it remains the same. I know the range of age for retired people grows wider and wider with each passing year. For starters, people retire a [...]

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Another Invisible Threat Complicating Our Lives

How much plastic are you ingesting? I’ve been doing a lot of research the past couple of weeks on quackery and consumer scams, mainly because there has been such a tremendous increase of such chicanery and it is keeping state attorneys general busy across the country. This outbreak has been triggered by the pandemic that as already changed our lives and will recast our future as a country and, sadly I think, hastening our exit from the [...]

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Finishing Off Some Familiar Slogans and Jingles

As a member of the jingle generation, I have all kinds of stuff cluttering my mind. Blame it on TV commercials— the most pervasive purveyor of advertising slogans. I have written before about the many still stuck in my aging brain, and there are generations of us still suffering from this crippling mental impairment. Why do I still need to remember that a Big Mac is comprised of “two all-beef patties, special sauce, lettuce, cheese, pickles, onions on a [...]

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By |2015-07-28T14:39:38+00:00July 28, 2015|Advertising, Baby Boomers, Brand development, Humor, Marketing, Television|
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