Acronyms

Branding: Taking the Name Game Seriously

Your name is your brand. I learned that lesson repeatedly during my four decades on the news staffs of three different newspapers.  As a news reporter or editor, if you mess up somebody’s name, you may nullify a lot of hard work and severely damage the credibility of a story. After all, if you can’t get a name right, what else did you mess up? Putting a lot of thought into the names we choose. Just because [...]

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By |2024-05-07T18:04:32+00:00May 7, 2024|Acronyms, Baptism, Church, Marketing, Names, Namesakes|

A Man of Letters Fools Around with Acronyms

Digging up a growing glossary of acronyms. We are flooded with a sea of acronyms, which are essentially language shortcuts. They may be organizations or expressions that we know pretty well and are usually comprised of the first letters of most of the key words used, often excluding the definite (“the”) and indefinite (“a” and “an”) articles that tie them together. That’s why most of us say or write NASA and not National Aeronautics and Space Administration. [...]

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By |2022-01-24T09:09:55+00:00February 24, 2021|Acronyms, Names, Uncategorized, Vocabulary, Words|
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