SkillUnlimited Blog

Latest company updates and industry news.

social media content writing Wes Skillings

SkillUnlimited Blog

Latest company updates and industry news.

social media content writing Wes Skillings

Branding: Taking the Name Game Seriously

By |May 7, 2024|Categories: Acronyms, Baptism, Church, Marketing, Names, Namesakes|Tags: , , , |

Your name is your brand. I learned that lesson repeatedly during my four decades on the news staffs of three different newspapers.  As a news reporter or editor, if you mess up somebody’s name, you may nullify a lot of hard work and severely damage the credibility of a story. After all, if you can’t get a name right, what else did you mess up? Putting a lot of thought into the names we choose. Just because you know somebody doesn’t [...]


Caring Family Physician Humanized Healthcare

By |April 20, 2024|Categories: Compassion, Health, Healthcare, Patient Care, Physician|Tags: , , |

Modern healthcare, with all it has to offer, seems impersonal compared to a vanishing figure— the town doctor of the 1960's and 1970's. I know there have been great strides made in medicine since I was a kid halfway through the previous century. Yet I sometimes think the human, caring element has taken a hit as we process patients through a healthcare system that is scarfing up smaller community hospitals where doctors and nurses beyond the reception desks knew who we [...]


Biden-Trump: Spotlight on Cognitive Health

By |April 13, 2024|Categories: Brain, Cognitive Health, Elections, History, Human Mind, Presidency, Senility|Tags: , , , , , |

Remember when a divorce in your past would bar you from presidential aspirations? Well, Ronald Reagan, once married to Jane Wyman before tying the knot with actress Nancy Davis, took divorce off the list of presidential prohibitions. Donald Trump came along and became the first president to have been divorced twice and married thrice. How about the idea that you had to be a Protestant in a country founded on Protestant ideals if you really wanted to be seriously considered for occupancy of [...]


Trespasses and Transgressions Drive Hateful Politics

By |April 1, 2024|Categories: Bible, Character, Donald Trump, Integrity, Marketing, Republicans|Tags: , , , , |

I’ve strayed from the blog trail in the previous few months. It’s not that I’ve run out of things to write about. Then again maybe it is. I mean, how many times do we have to remind people— or at least ones willing to accept what we see playing out in front of us— that Donald Trump is, among other things, a pathological liar and a treasonous narcissist intent on invalidating American democracy. Now we find the former president hawking his “God Bless [...]


Laugh and the Voters Laugh with You…

By |January 25, 2024|Categories: Humor, Laughter, Presidential Humor, Wit|Tags: , , , , |

We all know that partisan politics has not only turned rancid, even dangerous, as Democrats and Republicans grow far, farther and even further apart. We have more respect for our so-called enemies than for each other— and, other than each other, we can’t even agree on who our enemies are. Witty observations have been notably rare in presidential politics for some time, and self-deprecating humor, used so effectively in the past by the likes of Abraham Lincoln and Ronald Reagan, is almost nonexistent. [...]


Anti-Dieting: Shooting Up to Bring Weight Down

By |November 29, 2023|Categories: Uncategorized|

Docs dictating diabetic drugs for disheartened dieters. A few years back, I ruminated about a radio ad that trumpeted the claim, “You’re not fat… you’re bloated.” Aside from metabolism and genetic causes, it suggested that we’ve been blaming those expansive paunches on things like overeating, poor dietary choices and lack of exercise. Too many of us had apparently been blaming ourselves, but, as it turns out, it’s not our fault and there’s a magic pill or supplement that will deliver a [...]


Where Have All Our Public Servants Gone?

By |November 9, 2023|Categories: Conservatives, Democracy, Elections, Liberals, Partisanship, Voting|Tags: , , , , |

Uncle Sam Wants You— If you can afford to get elected to public office! The more I think about how I make my decisions about who I want to be President or Governor or Senator or in the U.S. House of Representatives, it strikes me that it is not really about politics. It’s about humanity. I want men and women in office who seem to be in it for the noblest reason of all, public service. We’ve gone far beyond that [...]


Bring Back Reason and Rhyme at Election Time!

By |November 2, 2023|Categories: Biden, Campaign Rhetoric, Democracy, Democrats, Elections, Presidency, Republicans, Trump|Tags: , , , , , |

Campaign slogans with and without exclamation points! Slogans have been a part of presidential campaigns since George Washington was fitted for his first set of wooden teeth. Washington himself didn’t need a slogan. He was, after all, the “Father of Our Country.” How could he lose? Then there was the I-cannot-tell-a-lie story that we now know was itself a lie dreamed up by a biographer. As we’re seeing in the preliminary rounds of the 2024 Presidential Election, advanced age has become [...]


Just Believe What You Want to Believe!

By |October 25, 2023|Categories: Advertising, Beliefs, Campaign Rhetoric, Elections, Health, Israel, Palestinians, Trump, Truth|Tags: , , , , |

Doctors used to endorse smoking as healthful and smokers kept puffing. What do vitamins and memory-enhancing supplements have to do with campaign ads and federal laws protecting us from false advertising claims? It all comes down to this: We all get to believe what we want to believe. Never has it been truer than during the opening years of this decade. Why? Because an amazing number of U.S. citizens want things to coincide with and confirm their beliefs, their politics and, [...]


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Wes Skillings is a Pennsylvania-based copywriter whose emergence into this field brings a freshness and vitality that will make the words on your website, newsletter or press release reach out and grab the customer base you are seeking.

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